Traditional conferences and events are an excellent way to connect with your customers, share ideas, and showcase new products and features. However, many event organizations are taking their events virtual to expand their audience.
![Virtual Conferences: From Event to Experience Virtual Conferences: From Event to Experience](https://images3.cmp.optimizely.com/assets/Virtual-Conference.jpg/Zz01NGE1OGMyOGM2NjgxMWVlYTQ5OTc2ZGQxZjJkYTc4Mg==?t=20240509054705)
![What is a virtual conference? What is a virtual conference?](https://images4.cmp.optimizely.com/assets/what-is-Virtual-Conference.jpg/Zz01NWFjYzgyMGM2NjgxMWVlODNiYjhlM2MzODcyZGQzMw==?t=20240509054705)
![How do virtual conference platforms work? How do virtual conference platforms work?](https://images4.cmp.optimizely.com/assets/Virtual-Conference-platform.jpg/Zz01NGZhN2ZkYWM2NjgxMWVlOTI1OTdhNzM2YWEwZDIzMw==?t=20240509054705)
![What are the benefits of a virtual conference? What are the benefits of a virtual conference?](https://images3.cmp.optimizely.com/assets/Benefits-of-Virtual-Conference.jpg/Zz01NGM1MmYxYWM2NjgxMWVlYWJjODc2ZGQxZjJkYTc4Mg==?t=20240509054705)
![What do you need for a virtual conference? What do you need for a virtual conference?](https://images3.cmp.optimizely.com/assets/what-do-you-need-for-a-virtual-conference.png/Zz1jM2RhZTA2MmM1YTQxMWVlOGE0ZDc2MDFmZjFjZjc1Mg==?t=20240509054705)
The platform should include these capabilities:
![How do you organize a virtual conference? How do you organize a virtual conference?](https://images2.cmp.optimizely.com/assets/how-do-you-organize-a-virtual-conference.png/Zz1jMGIwYzgzZWM1YTQxMWVlOTcxMDAyMmQwZTkxMGNjMQ==?t=20240509054705)
![A comprehensive event platform for virtual conferences A comprehensive event platform for virtual conferences](https://images3.cmp.optimizely.com/assets/a-comprehensive-event-platform-for-virtual-conferences.png/Zz1jMDRkNWYzOGM1YTQxMWVlODc3MjRlODEzMTdkZjg3YQ==?t=20240509054705)
Get started with Zoom Events
To get started hosting your next virtual event, purchase your Zoom Events license, then visit events.zoom.us to sign into your account. Once you’re logged in, you can begin setting up your hub under the Manage tab, and then get started building your first Event, Summit, or Conference using the Create tab.
![Get started with Zoom Events Get started with Zoom Events](https://images2.cmp.optimizely.com/assets/get-started-with-zoom-events.jpg/Zz0yNjg0ZTJiNmMwZDMxMWVlOWIwNGU2MjUyYjBlMDQ0ZA==?t=20240509054705)